Discovery Center at Murfree Spring – Nature Play Strategic Plan 2020 – 2025
Create a strategic plan that connects the outdoor Nature Play experience with the Murfree Spring Wetlands at Discovery Center at Murfree Spring.
The resulting strategic plan creates new exhibits at Nature Play, the project will include additional signage within the Wetlands and the City of Murfreesboro. The overall strategy is to position Nature Play as a natural science / natural history outdoor laboratory (for 3 to 12 year olds) with connections to the Wetlands Park.
Educational experiences include; New Nature Play Exhibits, Additional “Linkage Signage” in Murfree Spring Wetlands, Pop-up exhibits in the City Murfreesboro, School Outreach Programming at the Museum, Wetlands and in school, and Online Activities.
Client: Discovery Center at Murfree Spring, Murfreesboro, Tennessee
Opening Date: Phased project opening, final project complete 2025
Project PDF: Discovery Center at Murfree Spring, Nature Play Museum Strategic Plan 2020-2025 PDF
Services: Museum Strategic Planning, Interactive Museum Exhibition Design
Project Budget: $1M
Project Documentation:

Museum Stakeholder Analysis

Museum Visitor Empathy Map

Discovery Center at Murfree Spring – Nature Play Strategic Plan, Site Plan

Discovery Center at Murfree Spring – Nature Play Strategic Plan, Pop-up Museum Location

Discovery Center at Murfree Spring – Nature Play Exhibition Plan View

Discovery Center at Murfree Spring – Nature Play Strategic Plan, Logo
Diagrams / Renderings:

Discovery Center at Murfree Spring – Nature Play Pop-up Museum Downtown Murfreesboro

Discovery Center at Murfree Spring – Nature Play Pop-up Museum

Discovery Center at Murfree Spring – Nature Play Outdoor Classroom

Discovery Center at Murfree Spring – Nature Play Water Cycle Exhibit

Discovery Center at Murfree Spring – Nature Play Rendering

Discovery Center at Murfree Spring – Nature Play Rendering

Discovery Center at Murfree Spring – Nature Play Rendering

Discovery Center at Murfree Spring – Nature Play “Bird House”, Solar Telescope and Telescope

Discovery Center at Murfree Spring – Nature Play, Wetlands Pop-up Museum, Nature Pod

Discovery Center at Murfree Spring – Nature Play Strategic Plan, Logo
Site Planning

Discovery Center at Murfree Spring – Nature Play Strategic Plan

Discovery Center at Murfree Spring – Nature Play Strategic Plan

Discovery Center at Murfree Spring – Nature Play Strategic Plan
Existing Exhibition

Discovery Center at Murfree Spring – Nature Play

Discovery Center at Murfree Spring – Nature Play

Discovery Center at Murfree Spring – Nature Play