Museum Customer Service Training

MarkMuseum Customer Service Training

Since covid, have you had issues with visitors that are confrontational?

We have developed museum customer service and visitor experience training resources from Mark Walhimer and Museum Planning, LLC.

A new book, Designing Museum Experiences, was written as a training guide for museum customer service.

Chapter 2: Shifting to the Visitor’s Perspective
Chapter 6: Customer Experience Methodologies
Chapter 7: Applying Customer Experience Methodologies
Chapter 8: The Museum Visitor’s Journey
Chapter 10: Placemaking: Museums and the Community
Chapter 12: Museums as a Hospitality Businesses
Museum Toolbox with Resources and Guides

What I found in my research was a general lack of understanding of the role of museums as public-facing institutions, the museum belongs to the public literally and figuratively, and that changes the role of staff.

I also created an inexpensive interactive course, Introduction to Museums ($14.95), including the above basics. My research found that there is often a lack of a shared understanding of museums’ role within civil society.

Group discounts are available for the Introduction to Museums course.

All the best,


Contact Museum Planning to learn more and to get started.

Mark Walhimer is a managing partner of Museum Planning, LLC, a museum planning and exhibition design studio, and the author of two books, Museums 101 (2015) and Designing Museum Experiences (2021). He oversees Museum Courses and is the founder of the Museum Planner resources website.